Our support

“I think Pinkstinks is brilliant”

Polly Toynbee, The Guardian


"I Love it! It's a much needed campaign and I will be sure to find some horror stories to send you."

Jackie Schneider, Merton parents for better food in schools


"This campaign is way overdue. Pink does stink – it has the reek of Sugababe, Spice Girl and all things nice. It is the colour of the glass ceiling that traps young girls’ aspirations in a perfect pink bubble – pretty, pleasant and politely imprisoning.... Whether it is the baby pink colour that infantilises daughters or the sickly pink of Barbie’s prison bars, pink is never shocking. It needs a generation to tell it to pink off."

Ros Wynne-Jones, Journalist, Author


"Well done! An excellent campaign and one everyone with any sense or ambition for young women should be more than glad to support."

Bridget Prentice, MP Lewisham East


"What a great idea. I’m ccing Lyn who might want to tell her Hardy Girls foundation about this. Best of luck!"

Sharon Lamb


"Abi, this is great. You can find Hardy Girls at www.hghw.org.  We're putting what you talk about into practice.  Check us out.  We'll look at the site and help get the word out too."

Lyn Mikel Brown


"Great site and a long overdue effort. As we watch young people generally slide into a reality TV based world where celebrity counts more than achievement, it is empowering to take charge again of the future for our young girls. Role models are everywhere and we need to applaud them and raise them up so our girls grow up with real values and a sense of genuine entitlement that comes not from appearance, but from a sense of worth within. Emma and Abi, you did good!"

Cynthia Harris


"I am expecting my first child, a girl, in March. I have never considered the 'pink' question until now. Where has happened to all the other colours? All clothing is available in pink, white or blue! Where are the toys i remember from my childhood - non gendered and educational? Well done for raising this issue and giving all us parents a focus for change, to raise our daughters to aspire to dignity, goodness and equality rather than big boobs and tiny waists!"

Mel Crofts


"I think your campaign is brilliant. I have worked in the Early Years sector for many years and all dedicated Early Years practitioners plan their environment to avoid specific gender activities and resources, but we are fighting a losing battle with some manufacturers. My local Tesco store (Bar Hill, Cambridge) has always displayed their toys in girls and boys sections. I have been meaning to complain to them about this, so now I will!"  

Carolyn Purser


"I am a lecturer in Politics, specialising in gender and gender stereotypes.  I wholeheartedly endorse your campaign.  Much of the gendered socialisation and stereotyping which holds women back as adults is deeply ingrained from birth.  The trivialisation and sexualisation of little girls is shocking, while the entrenchment of boys in 'masculinity' (even where this is completely inappropriate) is also a real problem.  I despair at the difficulty of overcoming these stereotypes when the market offers so few alternatives that are not sexist.  These things really do matter.  Women spend a lifetime feeling anxious about their appearance, being channelled into careers which are less well paid (often as a result of subjects studied at school - how many little girls get given a chemistry or mechano set?), and being valued as sexual rather than intellectual beings.  Thank you for drawing awareness to this serious issue."  

Rainbow Murray


"This is something I have thought about for a while! I refuse to buy anything Pink for my nieces and I am so glad there are others out there that feel the same way.  I hope your campaign goes from strength to strength!"

Alison Holder


"I would just like to say that I completely agree with the campaign. I consciously buy young girls gifts that are not pink. I do this so that it they realise that they do not have to conform to wearing pink, being 'girly' if they don't want to. Girls need to have options. Some steps need to be made to make this happen."  

Sarah Matthews

"I just want to add my support to your campaign.  I have a 16-month old daughter (with another daughter due on NYE), and I hate shopping for toys and clothes for her, as everything is pink, frilly and fluffy.  I enjoy shopping for my 3-year old twin sons far more.  I wish critics of the campaign would realise, it's not about banning pink toys, it's about giving a CHOICE to those of us parents who don't want to 'pinkify' our daughters. Keep up the good work."



"Thank goodness for Pink Stinks!  I actually have two boys and feel the same about the colour blue!  It's wrong to stereotype children in this way, who says pink is for girls and blue for boys??  Not me!"

Pippa Devoy

"If pinkstinks didn't exist we'd have to invent it.  We have a three year old daughter.  Her favourite toy is a stethoscope and at the moment she wants to be a doctor.  I just dismay when I see shops not just with pink toys and clothes but where they are ALL pink.  It saddens me more to hear that girls are growing up wanting to be thin, famous and not much more.  Phoebe's stethoscope is part of the fightback."  

Geoff Braterman


"I came across an article on aol.com about your campaign and I have to say, after reading the teaser line 'Mom wants to ban one toy color', at first I was thinking  'oh great, another complainer with nothing better to do' but when I read the article, I was totally on board!  I have a 9 year old step-daughter whose mother buys her nothing but pink and if it's not pink, it says princess all over it - right down to her socks... My step-daughter is so much more than that - she's a very bright, quick witted little girl who wants to be a teacher when she grows up.  She's not 'pink'!  Thank you for giving a voice to what I've always felt!"  

Darin Fitzgerald

"A few days ago I saw a feature about you and your campaign and my heart leapt with joy. Not at the fact that the campaign was necessary - which is rather a shame - but at the fact that I was not alone."  

Ines Grabow


"I went to Toys R US to buy a second prize for an art competition without knowing which sex the child would be. Thought I could buy a sketch book and felt pens but there were NO FELT PENS that were gender neutral!!!! Felt pens for goodness sake!  Either pink princesses or khaki and black fighters.  It is depressing as I am in my 60s and thought we had won this battle 30 years ago."  

Rosemary Chamberlin

"On the wider role of women in society, 72 per cent feel that ‘we need more women in parliament and in business’, while just over half believe that women have to work much harder than men to succeed (57 per cent, rising to 70 per cent of those from ethnic minorities), that there aren’t enough female role models (55 per cent), and that women do not have the same chances as men (53 per cent)."


The Girls’ Attitudes Survey, Girlguiding UK, 2011