Pinkstinks is a campaign that targets the products, media and marketing that prescribe heavily stereotyped and limiting roles to young girls. We believe that all children – girls and boys - are affected by the ‘pinkification’ of girlhood. Our aim is to challenge and reverse this growing trend. We also promote media literacy, self-esteem, positive body image and female role models for kids.
We LOVE Sewing Circus at Pinkstinks.
"We use bright, colourful and fun fabrics - designing playwear to be age-appropriate and comfortable. Every print we use is unisex, for both girls and boys. There are no divisions based on gender and we won't tell children what to like based on harmful stereotypes."